sustainability

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    Greenwashing: Behind the Scenes and Harms of a Trend

    Today, with increasing environmental awareness, many companies announce that they are taking steps towards sustainability. However, many of these steps are only used as a public relations strategy rather than actually contributing to the environment. This strategy is defined in the literature as “greenwashing” and is described as “companies presenting misleading information to hide their environmentally unfriendly activities or to appear more environmentally friendly”. So, what are the harms of…